How do you portray the concept of saying no to people you love and care about?
This was our first Kickstarter campaign, and when the author, Susanna Copeland, approached us, we were more than excited to be a part of it. Our challenge was to encapsulate the entire book into a single captivating image which connects to a specific audience. Kickstarter has its own community of users unique to that platform. Creating a clear message in the video coupled by easy to follow graphics, we were able to get the message across.
Leveraging Social Media
While this book was written for anyone dealing with over commitment and other stressful scenarios, the book’s themes proved especially helpful for specific populations. We strategically promoted the campaign for those who it would interest most for a more dynamic approach.
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