Hawkeye, Nathaniel Hoyt Receive Silver W3 Award
Hawkeye received a Silver W3 Award in 2023. The winning website was the Sparkling Ice Flavor Lab Contest Microsite. Hawkeye's development team working on this project included Steven Shepherd, Nathaniel Hoyt, Jimmy Lomax, and Jeff Tidwell.
The category: General Websites – Food & Beverage
The Flavor Lab Contest was a bright and fun interactive application allowing users to create new flavors and submit their ideas for the next flavor. The responsive application was built in Vue3 and featured multi-tiered options and micro animations. Users can select multiple ingredient and color options for their custom flavor, give it a name and submit it to Sparkling Ice through a form submission.
The dream team:
- John Kucek – VP, Account Director
- Teddy Manolova – Account Director
- Michael Cross – Senior Project Manager
- Mary Norvell – Senior UX, IA Designer
- Dennis Heidebrink – VP, Creative Director
- Kiley Mabry – Associate Creative Director, Interactive
- Judi Cutrone – Senior Copywriter
- Jaylynn Canales – Art Director, Interactive
- Claire Dart – Art Director, Interactive
- Reggie A. – Art Director, Interactive
- Matthew Stafford – Senior Copy Editor
- Robert Menditto – VP, Client Partner, Technology
- Jeff Tidwell – Director, Technology
- Steven Shepherd – Senior Developer
- Nathaniel Hoyt – Senior Developer
- Jimmy Lomax – Developer
- Robert Maloney – Manager, Quality Assurance
- Darren West – Manager, Quality Assurance
- Chris Lopez – Senior Quality Assurance Analyst
"It was a fun project to work on. I was brought in to handle the responsiveness and introduced GSAP to the team for the animations.", Nathaniel Hoyt stated, "I thoroughly enjoyed working with such an experienced development team."
About Sparkling Ice
Sparkling Ice is 17 fizzy, fruity flavors with real fruit flavor, colors from natural sources, plus vitamins and antioxidants—and 6 flavors with a boost of caffeine. More about Sparkling Ice