Love and The Art of Saying No, Fully Funded September 9, 2018
Love and the Art of Saying No, the personal journey of Amy Copeland to discover how saying No is an expression of love is fully funded as of September 5, 2018. This book is woven through with her own personal exploration, trials, errors, and successes at working through her own messes. It is written from a perspective of walking alongside you as you read and exploring the challenges of saying No.
Author, Amy Copeland, hired Hoyt Creative, the family-owned creative group, to design and implement the visual branding of her book as well as orchestrate the marketing campaign.
Our very own Nathaniel Hoyt designed the cover of the book. He also hand illustrated a few graphics for the book.
Tying the branding all together into a fantastic brand suite, the work performed by both Nathaniel Hoyt and Ashley Hoyt (social media marketing) included:
- Brand Design
- Book Cover design
- Book illustrations
- Social Media campaign
- Social Media imagery
- Rewards Branding / Supporting materials
Overcoming obstacles such as a reduction of support for publishing books on the Kickstarter platform, the final funding amount reached 101%, which kickstarted the continuing sales of Mrs. Copeland’s book.
“This was a fun one”, Nathaniel stated, “Definitely a unique campaign and audience than I’ve worked on before.”
View the campaign here: https://www.kickstarter.com/projects/211504681/love-and-the-art-of-saying-no