Love and the Art of Saying No, the personal journey of Amy Copeland to discover how saying No is an expression of love is fully funded as of September 5, 2018. This book is woven through with her own personal exploration, trials, errors, and successes at working through her own messes. It is written from a perspective of walking alongside you as you read and exploring the challenges of saying No.

Author, Amy Copeland, hired Hoyt Creative, the family-owned creative group, to design and implement the visual branding of her book as well as orchestrate the marketing campaign.

Our very own Nathaniel Hoyt designed the cover of the book. He also hand illustrated a few graphics for the book.

Tying the branding all together into a fantastic brand suite, the work performed by both Nathaniel Hoyt and Ashley Hoyt (social media marketing) included:

  • Brand Design
  • Book Cover design
  • Book illustrations
  • Social Media campaign
  • Social Media imagery
  • Rewards Branding / Supporting materials

Overcoming obstacles such as a reduction of support for publishing books on the Kickstarter platform, the final funding amount reached 101%, which kickstarted the continuing sales of Mrs. Copeland’s book.

“This was a fun one”, Nathaniel stated, “Definitely a unique campaign and audience than I’ve worked on before.”

View the campaign here: https://www.kickstarter.com/projects/211504681/love-and-the-art-of-saying-no

About Love and the Art of Saying No

We have all experienced this. You know, that lonely, post-traumatic realization that we are trying to do too much. That maybe, maybe we should have said no. If you ever find yourself in that place, overwhelmed with commitments, each of which as worthy as the next, all of which are too important to give up, you don’t know how to create space, and you just can’t bring yourself to say no, then this is the book for you.

About Hoyt Creative

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