Hoyt Creative Strikes Gold with W3 Awards

October 21, 2020

Hoyt Creative, the family-owned creative group, struck gold (W3 Award) for MD Pediatric Associates (MDPA) website branding and received two (2) Silver W3 Awards for the new CUB Advantage product page.

The categories: General Websites – ­Branding for Websites (Gold), General Marketing­ – Landing Page for Marketing (Silver), General Marketing – ­Branded Content for Marketing (Silver)

Hoyt Creative is quite proud of the website branding. The bear illustrations found throughout the site created brand unity for a child-centered medical practice. The bears are found on many of MDPA’s print materials. Plus, they’re fun and inviting for the patients and parents alike.

The new CUB Advantage Direct Pay Plan offered many benefits on top of existing health insurance. Hoyt Creative integrated the award-winning branding into the new plan’s brand and landing page. Hoyt Creative collaborated with Victor Tran, a DFW native artist, and the CUB Advantage “super” bear was born. The new bear reflected the general branding and stood out by itself.

“The collaboration process was seamless”, Nathaniel Hoyt stated, “I was able to tell Victor what I wanted and express my vision for the branding, and let him run with it. He flawlessly interpreted the story I wanted to tell and provided a slew of sketches. Turning the designs into a web page was easy.”

What does collaboration mean for Hoyt Creative?

Hoyt Creative brings in local artists, colleagues, and friends to help on projects. They believe that multiple perspectives engineer a more creative result. Many times this shows up as sketches and rough designs. Don’t worry though, Hoyt Creative ensures the delivered designs are polished and ready for the public.

The winners of the 15th Annual W3 Awards were announced by the Academy of Interactive and Visual Arts on October 20, 2020. According to the W3 Awards, they receive thousands of entries from across the world. These entries honor “outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.”