Hoyt Creative Takes Home Two W3 Awards October 4, 2019
Hoyt Creative LLC, the family-owned creative group, took home two silver awards this year for their work on Legacies Life Coaching & Consulting’s website.
The two categories: Website Features – Home Page (Silver), General Website Categories – Consulting (Silver)
Legacies Life Coaching & Consulting (Legacies) offers life coaching and training to their clients in an effort to help them overcome life changes. Hoyt Creative wanted to tell that story in a seamless way, while inviting interaction early on. The home page design included upcoming events and seminars above the fold, and an interactive segment containing a selection of life events, right below that fold.
“It’s easy to arrive on a coaching site like this and think, it’s not for me,” told Nathaniel Hoyt, “I wanted to show the list of common events that Legacies covers early on, so that a potential client might see it, feel it, and receive help from Legacies.”
The preceding headline invites a user to make the selection, and then a bright contact button transitions into the browser window. The selection data is transferred to the contact form so that Legacies has an initial idea of what a client may be struggling with. Nathaniel Hoyt felt like this interactive piece helped achieve the Home page features W3 Award.
Hoyt Creative also designed the Legacies branding. The golden tree logo was a collaborative effort between Hoyt Creative and Hillary Grantham of Drops of Design. Combining the color and and imagery helped portray the sensitive nature of Life Coaching.
The winners of the 14th Annual W3 Awards were announced by the Academy of Interactive and Visual Arts on October 1, 2019. According to the W3 Awards, they received over 5,000 entries from across the world honoring “outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.”