Charter Acquisitions onboards Hoyt Creative to refresh their branding and redesign their website into a mobile-friendly platform.

The newly signed Statement of Work includes brand guidelines and usage guides, logo refresh, print materials, and website design and development.

The Brand

Hoyt Creative’s goal is to create a single cohesive identity that sets the standard of what is acceptable. They will establish a united logo and designate a set of official colors and fonts. Building a Style Guide that dictates accepted placement of logo, colors and fonts, as well as an appropriate usage of imagery will ensure future compliance with a universal and recognizable identity. Using the Style Guide, Hoyt aims to integrate Charter Acquisition’s identity into all media avenues to present Charter Acquisitions’ work and experience in a united way that reflects their professional acumen.

Digital Presence

The current digital marketing strategy contributes a minimizing web presence towards the size of the company giving way to a misunderstanding of company quality, execution, and load bearing capabilities. Hoyt Creative will modernize Charter’s web presence in a mobile world and pull the unified brand into their web presence.

Hoyt Creative will help achieve Charter Acquisition’s goal to be perceived by potential new customers as a leader in project management while making it easier for established business relationships to recommend their services. The ultimate goal is to increase the success rate of receiving contracts.

About Hoyt Creative

We are Designers, Developers, Writers, and Analyzers. We are committed to working hard. Sometimes we work in an office. Sometimes it's over coffee. Because, we believe every person, every company, and every brand has a story to tell. We work with passionate clients and collaborators to set dreams and goals, and we set our sights to achieve them.

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We all have a story to tell. Whether it's a website, a logo, or a design, let our award-winning people help you tell that story.