MD Pediatric Associates
We Believe in Health
As if a mantra, We ‘Believe in Health’ signifies the core of what MD Pediatric Associates’ passion is. We believe in health. It is what every person wants to hear from a medical practice especially if it concerns your child. This strong message rings throughout every piece of paper, every marketing material, and throughout the website we created for MDPA. This is quickly followed up with ‘We Believe in Diversity’ because health is diverse. What it looks like is diverse. Diversity is inherently a part of health.
We added a strong graphic element of stylized bears, not only to make it kid friendly, but to accentuate that health is diverse. We didn’t want a single bear to encompass health or expectations, instead throughout their brand materials, you will find different bears doing different things. The bears are as diverse as the message we wanted to send.
Updating Web Presence
Inevitably, the website needs updating from time-to-time, and this time was coordinated with the new brand launch. We worked with MDPA to schedule the launch of their new website featuring overhauled structure, pages, and organization.
Front and center we wanted to tell their story: We believe in Health. Soon after that we wanted to familiarize a patient with the new brand elements of the bears while giving them pertinent information about the practice. These bears can be found throughout the website.