Legacies Life Coaching & Consulting
The challenge was to improve upon the work we did in 2017 by integrating a modern, exciting approach to this year’s event and increase sponsorships and runners digitally.
Sometimes The Path Is Unclear
Legacies Life Coaching and Consulting is a start up, event driven, consulting firm providing life coaching services in the DFW metroplex. They came to us needing a strong brand and digital assets to support their goals. Without any visual direction, we met with them to learn about their vision in our discovery phase and came up with a plan and a few ideas.
The logo designs were a huge hit and the only problem was deciding on the future face of their company. We think they chose wisely as the reported back that they “get many compliments on their logo.”
Telling their digital story
We wanted to portray the journey their clients take from needing Legacies’ guidance to successful direction of their own lives. The light gradient moves from darkness into a lighter color before landing on warming image as a user scrolls down the page, much like the progress someone’s emotional state would take. The call-to-action is a very white and bright section to juxtapose the journey.
Another goal was to capture interaction early on. So we asked a question. The images below the question represented a variety of situations that Legacies help with to answer that question with a ready-to-go button upon selection.